Are Branded boxes Worth it?

Branded boxes are often considered as a way to ship in style. From big brands to small retailer, everyone loves there packages delivered in branded boxes these days. But are these branded boxes worth the investment? Let's see. We are going to see the pros and cons of branded boxes in this article.

Benefits of Branded boxes

There are several benefits of using branded boxes. Branded box not only delivers the product, but also help in spreading awareness about the brand in the market. There are several other ways branded box helps a business.

Helps in 3Rs

Branded packaging reduce the raw material usage by making the boxes tailor-fit for the product. Yes, the best part of the branded box is that the size is customizable. And once you got the right size box for your product you can go on for attractive graphics and prints to attract your customers. The best way to ensure sustainablity is to use recycled material in your branded packaging as these boxes can also be reused again and again by the customer.

Great first impression

How your product reaches to the customer plays crucial role in gaining their trust. It's a major factor in determining whether the same customer will buy from you again or not? Branded packaging makes your first physical contact with your customer should be memorable. Brand's logo and customised message is there to stay forever. It create an imprint of your brand in customer's mind so make it splendid, make it customised, and make it yours!

Cut down Shipping cost

Most of the shipping company charges you as per the package size. The smaller the dimension the less you have to pay. So to cut down the extra expenses, you should always get the boxes tailor-made for your product, nor too big neither too small.

Free publicity

Imagine the moment, your product's parcel reaches the customer. On an average, two to three people notice while the customer receive the parcel. When it gets inside their home, three to four people notice the packaging while the consumer use it. In the end the customized box end up in the garbage outside the house, two to three people still notices it there. This way each box get noticed by ten people. Now, imagine the number of boxes that get delivered everyday. And all the way your product gets nothing but free publicity and advertisement.

How to make it work for you?

To get maximum out of the branded packaging takes nothing but few tips.

Visually Appealing Graphics

Branded packaging helps your brand get noticed. So you need to make the print bold and eye- catching. Get your brand name printed in bold. Choose the right position for the maximum visibility of logo. Work on the graphics, day in and day out, and make sure the packaging is giving the notion of your brand as you want.

Highlight sustainability

Customer are becoming more aware about environmental issues these days. So, every brand promoting sustainability has an upper hand in the market. While you use sustainable practices, don't forget to put the information on your packaging to make the customers aware about the ecological footprint of their purchase. For example, if you product is 100% recyclable, put a suitable logo conveying the same on the box.

Buy in bulk

Instead of buying small patches from different places, buying from one manufacturer cut down the cost significantly. Don't forget to check the quality before ordering in bulk. Once you are sure of the quality, high capacity order is better option. As there is no need to transport the boxes from ten different places, so it cut down the transportation expense and high capacity orders are always relatively cheaper.

Conclusion: Branded boxes worth every penny spend

Branded boxes are cost effective solution to cut down the shipping charges. Branded boxes with logo and print serves as a good tool of marketing. Branded boxes made of recycled material are even better. There are several benefits of using branded box as discussed above. To get maximum out of branded packaging, you should try to make the graphics visually appealing, reflect the sustainability practices of the company on the box itself, and always purchase in bulk as high capacity order reduce the cost.

What are branded boxes?

Customized boxes are used for packaging and delivery of product. Branded boxes often contains company's logo.

How many types of boxes are there?